B2B Marketing Trends and Tactics to Consider for 2014

Results from a recent Fusion B2B Marketing survey :

A full 69 percent of respondents plan to increase their marketing plans and budgets for 2011.
Lead generation is the top marketing priority for 2014.
All respondents plan to increase their Internet, social media and PR tactics.

Determine the ratio between dollars spent on advertising and demands generated. Add that metric to your ongoing sales/marketing dialogue. The Point: Tough times create new wisdom. Research the range of B2B marketing insights developed during the downturn, and consider applying a few of them to your 2014 plans.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 . visit : http://www.andyalagappan.com .