B2B customer life time value

In a post at the B2B Sales & Marketing Knowledge Sharing  blog, cites stats from a recent benchmark report.

The report, which was prepared by the IT Services Marketing Association (ITSMA), shows that B2B marketers most rely on three specific metrics to measure the success of their lead-generation activities.

The study’s must-have metrics?

They are:

Number of qualified leads
Number of closed deals
Revenue growth.

He argues that an often under utilized metric is just as important:

customer lifetime value (CLV).

He recalls how, in a previous position at a professional services firm, he calculated CLV to help fix an unsustainable business model. Calculating CLV, he says, exposed issues with price points, retention and average account size.

“While it is not commonly used, CLV is one of my favorite metrics to track because it is a ‘process’ metric,” Gillum explains. “It can help guide sales and marketing performance by ensuring that profitability, acquisition cost, and retention rates are being properly measured.”

According to him, tracking CLV can serve as an “early warning” that you might be:

Targeting the wrong audience. Too small? Too focused?

Creating the wrong type of leads. Is the value of the lead worth the cost?

Promoting the wrong offer. Are you encouraging the right customer behaviors?

Setting the wrong price point. Did you consider the true cost of the sale?

Having a retention and/or account management issue. “This will show up quickly (the ‘leaky bucket’),” he notes.

“[I]t is important to track and understand the CLV goal or baseline,”

“Marketers that ignore this important metric are in danger of missing out on an early indicator of top-line performance measures.”

The Po!nt: Consider the whole equation. Take a fresh look at CLV as a factor in your overall success. Doing so could highlight challenges affecting the bottom line across your organization. #Seoppcguru 

B2B Marketing Trends and Tactics to Consider for 2014

Results from a recent Fusion B2B Marketing survey :

A full 69 percent of respondents plan to increase their marketing plans and budgets for 2011.
Lead generation is the top marketing priority for 2014.
All respondents plan to increase their Internet, social media and PR tactics.

Determine the ratio between dollars spent on advertising and demands generated. Add that metric to your ongoing sales/marketing dialogue. The Point: Tough times create new wisdom. Research the range of B2B marketing insights developed during the downturn, and consider applying a few of them to your 2014 plans.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 . visit : http://www.andyalagappan.com .

B2B SEO Tips. #Seoppcguru 

SEO techniques are the key to success. It helps the businesses in getting more productivity & VISIBILITY from their website. It helps to get higher page ranks and therefore bring in increased traffic on the site. SEO Texas Experts have various techniques and tips that helps you to know few basics about running the successful SEO Campaign

Content is the king. Your website content needs to be unique and user friendly. It needs to attract more customers because of the relevant topics. Your website needs to be treasure house of information for the consumers. The second most important thing is the keywords. One should use appropriate keywords to drive more traffic. Houston SEO firms help you in coming up with various keywords related to your niche market. One should also use a certain percentage of latent semantic index keywords. These keywords are co-related to the main keyword. Meta tags and Meta keywords also play a crucial role in making your website visible to search engine spiders. Exchanging backlinks is another important thing in making your SEO campaign successful.

Apart from these tips by A PROVEN SEO AGENCY, you should use internet marketing and social media marketing to have an increased click rate. Content management is another key to successful SEO campaign. Never leave the campaign, it needs to be ongoing to see the sustained results ..

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

http://www.seohoustonweb.com

Why SEO in B2B Marketing

SEO techniques have gained considerable importance in today’s world. When almost 90% of the users search their requirements using GOOGLE search engine, it becomes inevitable to use a proven and very experienced B2B SEO consultant’s services to make your presence felt in the B2B marketing world. In B2B marketing we are looking at earning profits, in simple words the seller wants to earn profit by selling his product or services where as the buyer is trying increase profits by use of this product or service. On going monthly B2B SEO helps you in increasing your web presence, making your products and services visible to multitudes of buyers across the globe.

Experienced SEO consultants will help you in keyword research. It is important that your web site features in the FIRST OR SECOND PAGE list on search engines like Google , Bing & Yahoo etc.. when a prospective customer is trying to search for the products and services you are offering . This can be achieved by use of correct keywords along with correct SEO campaign . A proven SEO agency offers a range of SEO services which include keyword research, web site designing, social media marketing techniques, Pay Per Click etc. Such companies help you in blending different SEO approaches in order to help you acquire positive results in B2B marketing. They ensure that their campaigns increase the traffic on your site. They help you attract the prospective clients through keywords strings. They can also help you design a client interaction or inquiry form that will give you details of prospective buyers. It is up to you now to convert these prospects in your clients.

SEO is like the salt in B2B marketing campaigns, just like in most food items , without salt your food is tasteless, similarly without proven on going SEO techniques for your web site , your marketing campaign is bound to fail.

Call us today for your FREE 30 min web marketing strategy session re how to incorporate web site videos . Andy @ 281-570-5804 .

B2B SEO : Best tools

An experienced SEO Company SEO services focus on press release optimization, search engine optimization, e-mail campaigns, PPC campaign fine tuning social media management services for small businesses seeking to carve their presence on the internet. B2B firm’s online marketing is taken care by these SEO companies.

These experienced SEO agencies listen to the customer and start building the website keeping in mind the needs of the customer and then create a blueprint for their on line presence.

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

http://www.seohoustonweb.com. #Seoppcguru 

B2B SEO- An Insight

Search engine optimization (SEO) and Social media optimization (SMO) have created waves in the business world. Entrepreneurs and small and medium enterprises are acknowledging the importance of applying SEO techniques in increasing the visibility of the business. SEO was predominantly used in B2C consumer marketing, however now even industrial marketing is relying on use of social media marketing and web design to complement SEO campaigns.

SEO has become an integral part of business campaigns. With the dot com boom, competition has gone global and having increased visibility is going to be an added advantage. SEO companies and SEO professionals are certified in applying various techniques to enhance the productivity and the visibility of the business. SEO includes key word research, article submissions, web designing, content management and content creation in order to make your website searchable by search engine spiders. One needs to understand that it is not a onetime activity; it will require time and dedicated resources. SEO process is an ongoing process. Even if your SEO professional manages to get you a good ranking, you will need to constantly keep your site updated otherwise you may lose your ranking. Search engines always list the content as per the latest update, so it is important to involve content management in your search engine optimization campaign

A proven Houston SEO Company is known for applying innovative and ethical techniques to increase their page ranking and make their websites SEO and user friendly. Not to forget the increased ROI because of this activity.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .